Thoughts from today

I remember reading lots and lots of articles on social media marketing when I was working on my bachelor thesis. I was excited to learn about new, trendy things that they didn’t talk about on the lectures yet or ask to elaborate on in case assignments or exams. This was finally something that I was truly interested on and sometimes I even enjoyed studying on the material that I had found on my own. Even though I wasn't that happy with the final version and would do a lot of things differently now if I could, I have to say that I learned a lot during the process.

I miss that feeling. That I get to do exactly what I want to do.

I realized that I’ve been on a really bad mood lately and I think that this is a part of the reason. I haven’t felt too excited about the things that I’ve been working on lately and I feel like I’m wasting time unless I get to do something that I’m actually keen on. I need to feel enthusiastic about the things that I do!

It's not that I don't like what I’m studying or don't appreciate my work, I’m just missing that spark somewhere.

Actually, just writing about this weird feeling makes me feel better. I just need to find an inspiration and get that spark back. I don’t know what it is and where I could find it, but I know that I will find it. But it has to happen soon.

I came across with an article on social media marketing today and it really caught my attention. It argues on some of the key findings of the research studies that I got familiar with when I was writing my bachelor thesis, and I just realized how perishable some information actually is. It’s kind of like canned food in your cupboard; yeah, you can store it there for a really long time, even years, but it has an expiration date on the bottom. Same thing goes for the new things that you learn, the new theories that they develop - they’re all good until somebody proves them wrong or presents better and more accurate findings.


http://www.penn-olson.com/2011/02/15/facebook-marketing/

I think I should check my cupboard and replace some older cans with new ones - maybe that would lead to the inspiration that I'm seeking after ;) The key idea in that article is that getting engaged and active in the social media is no longer the thing - being too active and overwhelming or having nothing special to say can turn the audience against you. Providing people with value-adding content, on the other hand, can keep them interested, but is a work of art.